“...Purpose - This paper aims to investigate the process of internal brand management that makes employees identify with the corporate brand and produce positive...”

“...This research investigated the multilevel relationships among corporate branding, brand citizenship behavior, and brand equity using a hierarchical linear...”

“...In this study, we examine the effects of brand-specific transformational leadership (TFL) on the brand-related attitudes and behaviors of employees and...”

“...Brand psychological ownership can be defined as a psychological experience producing positive brand attitudes and brand cognitions, such as a feeling of...”

“...In this paper we explore the relationships between brand-centered human resource management (HRM) and brand citizenship behavior. The roles of person-brand fit...”

“...Purpose – The purpose of this study is to investigate the relationship between high-commitment human resource management and individual knowledge-sharing...”

“...博士 國立政治大學 企業管理研究所 98 This thesis aims to investigate the antecedent and consequence of brand psychological ownership. Three major constructs related to...”