“...The search for new ideas often frustratingly cycles back to old ones, a phenomenon known as fixation. Recent research has shown ways to kick‐start finding new...”

“...Idea generation is the essence of design as everyday problem solving. Generating ideas can be a matter of life and death or simply a distraction from our...”

“...Idea generation is the essence of design as everyday problem solving. Generating ideas can be a matter of life and death or simply a distraction from our...”