Showing 1 - 20 results of 6,590 for search '"European journal of marketing"' Skip to content
Are you a member of Bonn University? Yes: Then connect to the University network via VPN client in order to access the licensed contents. No: You can then access licensed contents using the Service Pcs within the ULB Bonn. Bitte buchen Sie den Arbeitsplatz 'Service-PC o. Scanner'
Lesen Sie bitte unsere aktuellen Informationen zur ULB im geschützten Betrieb.
  • Help
  • Feedback
  • My account
  • My account

    Favorites  Checked out items  Requests / Reservations  Fees Personal data My saved searches
  • Log Out
  • Log In
  • 0 Results in book bag (Full)
  • Language
    • English
    • Deutsch
Advanced |Search History
  • Your search results: "European journal of marketing"
Showing 1 - 20 results of 6,590 for search '"European journal of marketing"', query time: 1.45s Narrow search
  • 1
    Cover Image eJournal
    European journal of marketing
    Volume available online?
    Add to book bag Remove from book bag
    Add to favourites
    Saved in:
  • 2
    Cover Image eBook
    Trust - Current Thinking and Future Research: Current Thinking and Future Research
    by Arnott, David C   Wilson, David
    2007
    “...Trust - a belief in the reliability of a third party, particularly when there is an element of personal risk - lies at the heart of the marketing concept. Any...”
    available in Bonn?
    Add to book bag Remove from book bag
    Add to favourites
    Saved in:
  • 3
    Cover Image Journal Article
    The museum environment and the visitor experience
    by Goulding, Christina Published in European journal of marketing (01.04.2000)
    “... is available at http://www.emerald-library.com The museum environment 261 European Journal of Marketing, Vol. 34 No. 3/4, 2000, pp. 261-278. # MCB University Press...”
    Fulltext

    Add to book bag Remove from book bag
    Add to favourites
    Saved in:
  • 4
    Cover Image Journal Article
    European journal of marketing [electronic resource]
    by MCB University Press
    Published in European journal of marketing
    available in Bonn?
    Add to book bag Remove from book bag
    Add to favourites
    Saved in:
  • 5
    Cover Image eBook
    Action research in marketing
    by Perry, Chad
    2004
    “...Develops a definition of action research that is particularly suitable for marketing and based on the articles in this issue of European Journal of Marketing, emphasising the breadth of action...”
    available in Bonn?
    Add to book bag Remove from book bag
    Add to favourites
    Saved in:
  • 6
    Cover Image eBook
    State Of Research In Marketing
    by Lee, Nick   Saunders, John
    2005
    “...Features pieces from leading figures in the field such as John Saunders, Evert Gummesson and Dale Littler. A number of the UK authors are key people with...”
    available in Bonn?
    Add to book bag Remove from book bag
    Add to favourites
    Saved in:
  • 7
    Cover Image eBook
    Brand Management
    by de Chernatony, Leslie   Christodoulides, George   Roper, Stuart
    2008
    “...This e-book on Brand Management presents papers from two branding events in 2006; both the Thought Leaders International Conference on Brand Management, and...”
    available in Bonn?
    Add to book bag Remove from book bag
    Add to favourites
    Saved in:
  • 8
    Cover Image eBook
    Reflections on business-to-business marketing in the twenty-first century
    by Turnbull, Peter   Zolkiewski, Judy   Turnbull, P
    2006
    “... (or should we call them B2B markets?) have changed and developed. In this e-book of the European Journal of Marketing, we attempt, through our selection of papers...”
    available in Bonn?
    Add to book bag Remove from book bag
    Add to favourites
    Saved in:
  • 9
    Cover Image eBook
    Marketing's Domain
    by Baker, Michael J
    2002
    “...Capitalism versus communism, pure competition versus monopoly, globalisation versusdomestic competition, qualitative versus quantitative, positivistic versus...”
    available in Bonn?
    Add to book bag Remove from book bag
    Add to favourites
    Saved in:
  • 10
    Cover Image Journal Article
    Guest editorial
    by Terry Daugherty   Andrew R Thomas Published in European journal of marketing (01.01.2018)
    available in Bonn?
    Add to book bag Remove from book bag
    Add to favourites
    Saved in:
  • 11
    Cover Image Journal Article
    European journal of marketing [electronic resource]
    Published in European journal of marketing
    available in Bonn?
    Add to book bag Remove from book bag
    Add to favourites
    Saved in:
  • 12
    Cover Image Journal Article
    European journal of marketing [electronic resource]
    Published in European journal of marketing
    available in Bonn?
    Add to book bag Remove from book bag
    Add to favourites
    Saved in:
  • 13
    Cover Image Book
    Integrated marketing communications: evolution, current status, future developments

    2017
    available in Bonn?
    Add to book bag Remove from book bag
    Add to favourites
    Saved in:
  • 14
    Cover Image Journal Article
    Predictive model assessment in PLS-SEM: guidelines for using PLSpredict
    by Shmueli, Galit   Sarstedt, Marko   Hair, Joseph F   Cheah, Jun-Hwa   Ting, Hiram   Vaithilingam, Santha   Ringle, Christian M Published in European journal of marketing (11.11.2019)
    “...Purpose Partial least squares (PLS) has been introduced as a “causal-predictive” approach to structural equation modeling (SEM), designed to overcome the...”
    available in Bonn?
    Add to book bag Remove from book bag
    Add to favourites
    Saved in:
  • 15
    Cover Image Journal Article
    Rethinking some of the rethinking of partial least squares
    by Hair, Joseph F   Sarstedt, Marko   Ringle, Christian M Published in European journal of marketing (08.04.2019)
    “...Purpose Partial least squares structural equation modeling (PLS-SEM) is an important statistical technique in the toolbox of methods that researchers in...”
    available in Bonn?
    Add to book bag Remove from book bag
    Add to favourites
    Saved in:
  • 16
    Cover Image Journal Article
    Fifty years of the European Journal of Marketing: a bibliometric analysis
    by Martínez-López, Francisco J   Merigó, José M   Valenzuela-Fernández, Leslier   Nicolás, Carolina Published in European journal of marketing (12.02.2018)
    “...Purpose The European Journal of Marketing was created in 1967. In 2017, the journal celebrates its 50th anniversary...”
    available in Bonn?
    Add to book bag Remove from book bag
    Add to favourites
    Saved in:
  • 17
    Cover Image Journal Article
    Celebrity endorsement, brand credibility and brand equity
    by Spry, Amanda   Pappu, Ravi   Bettina Cornwell, T Published in European journal of marketing (31.05.2011)
    “...Purpose - This research aims to examine the impact of celebrity credibility on consumer-based equity of the endorsed brand. The mediating role of brand...”
    Fulltext

    Add to book bag Remove from book bag
    Add to favourites
    Saved in:
  • 18
    Cover Image Journal Article
    Corporate identity, corporate branding and corporate reputations: Reconciliation and integration
    by Abratt, Russell   Kleyn, Nicola
    edited by Abimbola, Temi
    Published in European journal of marketing (01.07.2012)
    Fulltext

    Add to book bag Remove from book bag
    Add to favourites
    Saved in:
  • 19
    Cover Image Journal Article
    Authenticity in branding – exploring antecedents and consequences of brand authenticity
    by Fritz, Kristine   Schoenmueller, Verena   Bruhn, Manfred Published in European journal of marketing (13.02.2017)
    “...Purpose Consumer demand for authentic brands is steadily rising. With increased pressure to accommodate this demand, researchers and marketers seek to...”
    available in Bonn?
    Add to book bag Remove from book bag
    Add to favourites
    Saved in:
  • 20
    Cover Image Journal Article
    Self-congruity, brand attitude, and brand loyalty: a study on luxury brands
    by Liu, Fang   Li, Jianyao   Mizerski, Dick   Soh, Huangting
    edited by Abimbola, Temi
    Published in European journal of marketing (20.07.2012)
    “...Purpose - This study aims to examine the effects of three self-congruity constructs: the brand's personality congruity (BPC), the brand's user imagery...”
    Fulltext

    Add to book bag Remove from book bag
    Add to favourites
    Saved in:
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • Next »
  • [50]
Search Tools: Email this search — Save search

Narrow search

Fulltext + Libraries Uni Bonn Fulltext only Uni Bonn Libraries only
  • Hauptbibliothek 1
  • Journal Article 6,325
  • Book Review 167
  • Publication 56
  • Book / eBook 36
  • Web Resource 5
  • Journal / eJournal 1
  • business 5,323
  • economics 27
  • education 22
  • philosophy 18
  • music 15
  • religion 15
  • more ...
  • psychology 14
  • statistics 13
  • history & archaeology 12
  • anthropology 5
  • public health 5
  • government 4
  • ecology 3
  • law 3
  • agriculture 2
  • film 2
  • architecture 1
  • chemistry 1
  • dance 1
  • drama 1
  • engineering 1
  • forestry 1
  • international relations 1
  • languages & literatures 1
  • political science 1
  • social welfare & social work 1
  • sociology & social history 1
  • see all ... less ...
  • English 6,444
  • German 143
  • Dutch 7
  • French 3
  • Spanish 2
  • Swedish 1
  • Further Searchtools

    • Journals - ZDB
    • eJournals - EZB
    • Databases - DBIS
    • Metasearch - DigiBib

    Interlibrary loan service

    • Interlibrary loan - Books
    • Interlibrary loan - Article
    • FAQ Interlibrary loan

    Searchtools

    • Search History
    • Recommandation for acquisition

    Legal Details

    • Privacy Policy
    • Legal Notice
    Help
    News ULB
    Facebook
    Twitter
    Instagram
    Powered by Summon™ from Serials Solutions, a division of ProQuest.@131.220.74.21
    Loading...