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eBook
“...Trust - a belief in the reliability of a third party, particularly when there is an element of personal risk - lies at the heart of the marketing concept. Any...”
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Journal Article
by Goulding, Christina Published in European journal of marketing (01.04.2000)“... is available at http://www.emerald-library.com The museum environment 261 European Journal of Marketing, Vol. 34 No. 3/4, 2000, pp. 261-278. # MCB University Press...”
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eBook
by Perry, Chad“...Develops a definition of action research that is particularly suitable for marketing and based on the articles in this issue of European Journal of Marketing, emphasising the breadth of action...”
2004
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6
eBook
“...Features pieces from leading figures in the field such as John Saunders, Evert Gummesson and Dale Littler. A number of the UK authors are key people with...”
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7
eBook
“...This e-book on Brand Management presents papers from two branding events in 2006; both the Thought Leaders International Conference on Brand Management, and...”
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8
eBook
“... (or should we call them B2B markets?) have changed and developed. In this e-book of the European Journal of Marketing, we attempt, through our selection of papers...”
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eBook
by Baker, Michael J“...Capitalism versus communism, pure competition versus monopoly, globalisation versusdomestic competition, qualitative versus quantitative, positivistic versus...”
2002
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Journal Article
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Journal Article
by Shmueli, Galit Sarstedt, Marko Hair, Joseph F Cheah, Jun-Hwa Ting, Hiram Vaithilingam, Santha Ringle, Christian M Published in European journal of marketing (11.11.2019)“...Purpose Partial least squares (PLS) has been introduced as a “causal-predictive” approach to structural equation modeling (SEM), designed to overcome the...”
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Journal Article
by Hair, Joseph F Sarstedt, Marko Ringle, Christian M Published in European journal of marketing (08.04.2019)“...Purpose Partial least squares structural equation modeling (PLS-SEM) is an important statistical technique in the toolbox of methods that researchers in...”
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Journal Article
by Martínez-López, Francisco J Merigó, José M Valenzuela-Fernández, Leslier Nicolás, Carolina Published in European journal of marketing (12.02.2018)“...Purpose The European Journal of Marketing was created in 1967. In 2017, the journal celebrates its 50th anniversary...”
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by Spry, Amanda Pappu, Ravi Bettina Cornwell, T Published in European journal of marketing (31.05.2011)“...Purpose - This research aims to examine the impact of celebrity credibility on consumer-based equity of the endorsed brand. The mediating role of brand...”
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Journal Article
by Abratt, Russell Kleyn, Nicola
edited by Abimbola, Temi
Published in European journal of marketing (01.07.2012)
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Journal Article
by Fritz, Kristine Schoenmueller, Verena Bruhn, Manfred Published in European journal of marketing (13.02.2017)“...Purpose Consumer demand for authentic brands is steadily rising. With increased pressure to accommodate this demand, researchers and marketers seek to...”
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by Liu, Fang Li, Jianyao Mizerski, Dick Soh, Huangting“...Purpose - This study aims to examine the effects of three self-congruity constructs: the brand's personality congruity (BPC), the brand's user imagery...”
edited by Abimbola, Temi
Published in European journal of marketing (20.07.2012)
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