“...We examine how firms can create word-of-mouth peer influence and social contagion by designing viral features into their products and marketing campaigns. To...”

“...Peer influence occupies an intriguing place in criminology. On the one hand, there is a long line of theorizing and empirical work highlighting it as a key...”

“...Background: There is a need to develop and improve interventions promoting healthy drinking behaviors among children. A promising method could be to stimulate...”

“...Research efforts to account for elevated risk behavior among adolescents have arrived at an exciting new stage. Moving beyond laboratory studies of age...”

“...The aim of this study was to investigate how peers influence adolescent body image, and whether this influence was positive and/or negative from young peoples’...”

“...The current study was designed to determine whether the peer influence effect is the direct result of respondents projecting their own delinquency onto peers...”

“...Peers are an important source of influence on children's social development. This study investigated the positive association between peers' and children's...”

“...Objective: To test the effectiveness of a social network intervention (SNI) to improve children's healthy drinking behaviors. Design: A three-arm cluster...”

“...Background: Peers exert influence not to smoke but little is yet known on how this affects young people's behavior and cognitions. Objectives: This...”

“...One of NPR's Best Books of 2017The first in-depth social investigation into the development and rising popularity of Botox The American Society for Aesthetic...”