The media industries and their markets: quantitative analyses

edited by Badillo, Patrick-Yves ¬[Hrsg.]

2010

Description of contents

Explaining prices paid for television ad time: the purchasing profile model

by Fu, W. Wayne   Li, Hairong   Wildman, Steven S Published in The media industries and their markets (2010)

The dynamics of media concentration: the American experience

by Noam, Eli M Published in The media industries and their markets (2010)

The management of a hybrid broadcasting model: reconciling public and commercial interests

by Fiser, Suzana Zilic Published in The media industries and their markets (2010)

Quantitative analyses of the media industries and of their markets: concluding comments

by Güvenen, Orhan Published in The media industries and their markets (2010)

Measuring media concentration for the purposes of ensuring pluralism and diversity

by Iosifidis, Petros Published in The media industries and their markets (2010)

Advertising media strategies in the film industry

by Elliott, Caroline   Simmons, Rob Published in The media industries and their markets (2010)

Impediments to a Global Information Society

by Picard, Robert G Published in The Media Industries and Their Markets (2010)

The dynamics of media business models: innovation, versioning and blended media

by Bourgeois, Dominique   Badillo, Patrick-Yves Published in The Media Industries and their Markets - Quantitative Analyses (2010)