Creating Brand Equity by Leveraging Value Creation and Consumer Commitment in Online Brand Communities: A Conceptual Framework

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Bibliographic details
Volume: 10
Main Author: Zhang, Jing
Shabbir, Rizwan
Pitsaphol, Chatchai
Hassan, Waseem
Format: Journal Article
Language: English
Place of publication: 21.12.2014
published in: International journal of business and management Vol. 10; no. 1
Data of publication: 2014-12-21
ISSN: 1833-3850
1833-8119
EISSN: 1833-8119
Discipline: Business
Online Access: Fulltext
Database: CrossRef
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