APA Citation

Zhang, J., Shabbir, R., Pitsaphol, C., & Hassan, W. (2014). Creating Brand Equity by Leveraging Value Creation and Consumer Commitment in Online Brand Communities: A Conceptual Framework. International journal of business and management, 10(1), . doi:10.5539/ijbm.v10n1p80

Chicago Citation

Zhang, Jing, Rizwan Shabbir, Chatchai Pitsaphol, and Waseem Hassan. "Creating Brand Equity By Leveraging Value Creation and Consumer Commitment in Online Brand Communities: A Conceptual Framework." International Journal of Business and Management 10, no. 1 (2014).

MLA Citation

Zhang, Jing, Rizwan Shabbir, Chatchai Pitsaphol, and Waseem Hassan. "Creating Brand Equity By Leveraging Value Creation and Consumer Commitment in Online Brand Communities: A Conceptual Framework." International Journal of Business and Management 10.1 (2014).

Warning: These citations may not always be 100% accurate.