Buy What Is Advertised on Television? Evidence from Bans on Child-Directed Food Advertising
The authors examine whether the Children's Food and Beverage Advertising Initiative (CFBAI), the food industry's self-regulatory program that restricts child-directed advertising, has been effective in reducing children's advertising exposure and in changing household purchasing behav...
|Place of publication:||
American Marketing Association 01.10.2013
|published in:||Journal of public policy & marketing Vol. 32; no. 2; pp. 207 - 222|
|Data of publication:||20131001|
|Database:||Academic OneFile (A&I only)
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