Buy What Is Advertised on Television? Evidence from Bans on Child-Directed Food Advertising

The authors examine whether the Children's Food and Beverage Advertising Initiative (CFBAI), the food industry's self-regulatory program that restricts child-directed advertising, has been effective in reducing children's advertising exposure and in changing household purchasing behav...

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Bibliographic details
Volume: 32
Main Author: Rui Huang
Muzhe Yang
Format: Journal Article
Language: English
Zielgruppe: Trade
Place of publication: American Marketing Association 01.10.2013
published in: Journal of public policy & marketing Vol. 32; no. 2; pp. 207 - 222
Data of publication: 20131001
ISSN: 0743-9156
EISSN: 1547-7207
Discipline: Business
Online Access: Fulltext
Database: Academic OneFile (A&I only)
Database information Databases - DBIS