The Effect of Brand Image and Religious Orientation on the Attitudes towards Religious Brand Names: A Study on Youth Consumers

This study examined the effect of religious brand image and religious orientation on the attitudes towards religious brand names and the relationship between religious brand image and religious orientation. The study also investigated whether the participants’ attitudes towards religious brand names...

Full description

Saved in:
Bibliographic details
Volume: 5
Main Author: Torlak, Ömer
Tiltay, Muhammet Ali
Doğan, Volkan
Özkara, Behçet Yalın
Format: Journal Article
Language: English
Place of publication: Journal of Business Research 2013
İşletme Araştırmaları Dergisi
İSADER
Isarder
published in: İşletme Araştırmaları Dergisi Vol. 5; no. 3; pp. 37 - 46
Editor: Topaloğlu,Melih
Data of publication: 2013
ISSN: 1309-0712
1309-0712
EISSN: 1309-0712
Alternate Title: The Effect of Brand Image and Religious Orientation on the Attitudes towards Religious Brand Names: A Study on Youth Consumers
Subjects:
Online Access: available in Bonn?
Database: Central and Eastern European Online Library (C.E.E.O.L.) (DFG Nationallizenzen)
CEEOL: Open Access
Central and Eastern European Online Library
Idealonline online kütüphane - Journals
DOAJ Directory of Open Access Journals
Database information Databases - DBIS