A generic taxonomy of shopping motives among hypermarkets (hyper-stores) customers and the relationship with demographic variables

Purpose of the study: Noting that the motive for shopping is located within the paradigm of buying behaviour of consumers; the study seeks to complement existing literature by examining whether a configuration of shopper motives could be developed, thereby revealing taxonomy of hypermarket (hyper-st...

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Bibliographic details
Volume: 8
Main Author: Dhurup, M
Format: Journal Article
Language: English
Place of publication: University of Johannesburg 01.01.2008
published in: Acta commercii Vol. 8; no. 1; pp. 64 - 79
Data of publication: 20080101
ISSN: 1680-7537
EISSN: 1684-1999
Discipline: Business
Online Access: Fulltext
Database: CrossRef
DOAJ Directory of Open Access Journals
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