Label performance and the willingness to pay for Fair Trade coffee: a cross‐national perspective

In this paper, we investigate how label information detailing the performance of the Fair Trade labelling programme with respect to coffee affect consumers' willingness to pay in the US and in Germany. We provide respondents (university students in the US and Germany) information regarding the...

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Bibliographic details
Volume: 32
Main Author: Basu, Arnab K
Hicks, Robert L
Format: Journal Article
Language: English
Zielgruppe: Academic
Place of publication: Oxford, UK Blackwell Publishing Ltd 01.09.2008
WILEY
Wiley Subscription Services, Inc
published in: International journal of consumer studies Vol. 32; no. 5; pp. 470 - 478
Data of publication: September 2008
ISSN: 1470-6423
1470-6431
EISSN: 1470-6431
Discipline: Economics
Business
Subjects:
Online Access: available in Bonn?
Database: Social Sciences Citation Index
Web of Science - Social Sciences Citation Index - 2008
Web of Knowledge
Web of Science
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