Label performance and the willingness to pay for Fair Trade coffee: a cross‐national perspective

In this paper, we investigate how label information detailing the performance of the Fair Trade labelling programme with respect to coffee affect consumers' willingness to pay in the US and in Germany. We provide respondents (university students in the US and Germany) information regarding the...

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Bibliographic details
Volume:	32
Main Author:	Basu, Arnab K Hicks, Robert L
Format:	Journal Article
Language:	English
Zielgruppe:	Academic
Place of publication:	Oxford, UK Blackwell Publishing Ltd 01.09.2008 WILEY Wiley Subscription Services, Inc
published in:	International journal of consumer studies Vol. 32; no. 5; pp. 470 - 478
Data of publication:	September 2008
ISSN:	1470-6423 1470-6431
EISSN:	1470-6431
Discipline:	Economics Business
Subjects:	inequality aversion cross‐national attitudes Willingness to pay poverty aversion stated preference methods conjoint analysis Business & Economics Social Sciences Business Coffee industry inequality aversion CHOICE MARKET cross-national attitudes poverty aversion ECO-LABELS stated preference methods conjoint analysis Willingness to pay
Online Access:	available in Bonn?
Database:	Social Sciences Citation Index Web of Science - Social Sciences Citation Index - 2008 Web of Knowledge Web of Science CrossRef Academic OneFile (A&I only) Database information Databases - DBIS