Investigative management and consumer research on the internet

Purpose - This paper aims to introduce the notion of investigative research on the internet (IRI) and conceptualise its processes through the principle of streaming. It seeks to discuss the similarities and differences between IRI and netnography and considers various aspects of the IRI process, inc...

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Bibliographic details
Volume: 24
Main Author: Lugosi, Peter
Janta, Hania
Watson, Pamela
Format: Journal Article
Language: English
Place of publication: BINGLEY Emerald Group Publishing Limited 17.08.2012
EMERALD GROUP PUBLISHING LIMITED
published in: International journal of contemporary hospitality management Vol. 24; no. 6; pp. 838 - 854
Editor: Sharma, Amit
ORCID: 0000-0001-6545-5266
0000-0002-7611-128X
Data of publication: 20120817
ISSN: 0959-6119
1757-1049
EISSN: 1757-1049
Discipline: Economics
Subjects:
Online Access: Fulltext
Database: Web of Knowledge
Social Sciences Citation Index
Web of Science
Web of Science - Social Sciences Citation Index - 2012
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