Made by Mistake: When Mistakes Increase Product Preference

Mistakes are often undesirable and frequently result in negative inferences about the person or company that made the mistake. Consequently, research suggests that information about mistakes is rarely shared with consumers. However, we find that consumers actually prefer products that were made by m...

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Bibliographic details
Volume: 44
Main Author: Reich, Taly
Kupor, Daniella M
Smith, Rosanna K
Format: Journal Article
Language: English
Zielgruppe: Trade
Academic
Place of publication: CARY Oxford University Press 01.02.2018
OXFORD UNIV PRESS INC
University of Chicago Press
published in: The Journal of consumer research Vol. 44; no. 5; pp. 1085 - 1103
Editor: Hoegg, JoAndrea
Dahl, Darren
Data of publication: 20180201
ISSN: 0093-5301
1537-5277
EISSN: 1537-5277
Discipline: Business
Subjects:
NO
Online Access: available in Bonn?
Database: Web of Knowledge
Social Sciences Citation Index
Web of Science
Web of Science - Social Sciences Citation Index – 2018
CrossRef
Gale General OneFile (A&I only)
Academic OneFile (A&I only)
Database information Databases - DBIS