The price of discovering your needs online
Web users, even when not actively looking for a product, are continuously targeted by offers that potentially fit their interests. Does this kind of targeting always promote transactions with high social value? We consider a model in which a two-sided platform is visited by sellers seeking to promot...
|Place of publication:||
Elsevier B.V 01.08.2019
|published in:||Journal of economic behavior & organization Vol. 164; pp. 317 - 330|
|Data of publication:||August 2019|
|Database:||ScienceDirect Open Access Titles
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