The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction

Purpose - Consumer sovereignty assumes that consumers have adequate product information and are able to understand that information in order to make an informed choice. However, this is not the case when consumers are confused. Recently, Walsh et al. identified dimensions of consumer confusion prone...

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Bibliographic details
Volume: 44
Main Author: Walsh, Gianfranco
Mitchell, Vincent-Wayne
Format: Journal Article
Language: English
Zielgruppe: Trade
Place of publication: BINGLEY Emerald Group Publishing Limited 01.06.2010
Emerald Group Publishing, Ltd
published in: European journal of marketing Vol. 44; no. 6; pp. 838 - 859
Data of publication: 20100601
ISSN: 0309-0566
EISSN: 1758-7123
Discipline: Business
Online Access: Fulltext
Database: Istex
Web of Knowledge
Social Sciences Citation Index
Web of Science
Web of Science - Social Sciences Citation Index - 2010
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