From Armani to Zara: Impression formation based on fashion store patronage

Fine fashion and fast fashion are ever converging. Just as consumers buy luxury fashion brands to express or enhance their self-image, so also can they patronize fashion stores with a self-congruent personality positioning. This article addresses the following research question: Do people use store...

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Bibliographic details
Volume: 65
Main Author: Willems, Kim
Janssens, Wim
Swinnen, Gilbert
Brengman, Malaika
Streukens, Sandra
Vancauteren, Mark
Format: Journal Article
Language: English
Zielgruppe: Trade
Academic
Place of publication: NEW YORK Elsevier Inc 01.10.2012
ELSEVIER SCIENCE INC
Elsevier B.V
published in: Journal of business research Vol. 65; no. 10; pp. 1487 - 1494
ORCID: 0000-0002-2543-787X
Data of publication: October 2012
ISSN: 0148-2963
1873-7978
EISSN: 1873-7978
Discipline: Economics
Business
Subjects:
Online Access: available in Bonn?
Database: Web of Knowledge
Social Sciences Citation Index
Web of Science
Web of Science - Social Sciences Citation Index - 2012
CrossRef
Academic OneFile (A&I only)
OpenAIRE (Open Access)
OpenAIRE
Database information Databases - DBIS