Why should I attend? The value of business networking events

Despite an increasing variety of technological means enabling business people to exchange information without ever meeting in person, the events industry continues to grow. To help to understand why this is, a study was conducted based on 35 in-depth interviews with attendees and event organizers. T...

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Bibliographic details
Volume: 52
Main Author: Mitchell, Vincent-Wayne
Schlegelmilch, Bodo B
Mone, Sorina-Diana
Format: Journal Article
Language: English
Zielgruppe: Trade
Place of publication: NEW YORK Elsevier Inc 01.01.2016
ELSEVIER SCIENCE INC
Elsevier B.V
published in: Industrial marketing management Vol. 52; pp. 100 - 108
ORCID: 0000-0001-8886-955X
Data of publication: January 2016
ISSN: 0019-8501
1873-2062
EISSN: 1873-2062
Discipline: Business
Subjects:
ROI
ROI
Online Access: available in Bonn?
Database: Web of Knowledge
Social Sciences Citation Index
Web of Science
Web of Science - Social Sciences Citation Index - 2016
CrossRef
Gale General OneFile (A&I only)
Academic OneFile (A&I only)
OpenAIRE (Open Access)
OpenAIRE
Database information Databases - DBIS