German Consumer Decision-Making Styles
The lack of previous relevant consumer research in Germany, together with the need to test the generalizability of consumer decision-making styles in different countries and with non-student samples, prompted an investigation of German shoppers. The original U.S. eight-factor model could not be conf...
|Place of publication:||
Oxford, UK Blackwell Publishing Ltd 01.06.2001
University of Wisconsin Press
American Council on Consumer Interests
Blackwell Publishers Ltd
|published in:||The Journal of consumer affairs Vol. 35; no. 1; pp. 73 - 95|
|Data of publication:||2001-06|
The authors greatly appreciate the support of three anonymous
reviewers for their constructive and insightful comments on an earlier draft of this article.
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