Examining the Antecedents and Consequences of Corporate Reputation: A Customer Perspective

This paper extends previous work to examine the antecedents and customer-related consequences of corporate reputation for one important stakeholder group, customers, and within a special service sector where product and corporate associations are synonymous. We begin by linking the concept of corpor...

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Bibliographic details
Volume: 20
Main Author: Walsh, Gianfranco
Mitchell, Vincent-Wayne
Jackson, Paul R
Beatty, Sharon E
Format: Journal Article
Language: English
Zielgruppe: Trade
Place of publication: Oxford, UK Blackwell Publishing 01.06.2009
Blackwell Publishing Ltd
Wiley Subscription Services, Inc
published in: British journal of management Vol. 20; no. 2; pp. 187 - 203
ORCID: 0000-0001-5975-2109
Data of publication: June 2009
ISSN: 1045-3172
EISSN: 1467-8551
Discipline: Business
Online Access: Fulltext
Database: Istex
Web of Knowledge
Social Sciences Citation Index
Web of Science
Web of Science - Social Sciences Citation Index - 2009
Academic OneFile (A&I only)
Database information Databases - DBIS