Informing craft producers in South Africa : improving visibility and product availability through market communication

Craft producers struggle to access the retail market because of their inability to communicate effectively. Understanding craft retailers' buying behaviour, particularly with regard to the communication channels used, could potentially assist craft producers to create better awareness of their...

Full description

Saved in:
Bibliographic details
Volume: 33
Main Author: Van Heerden, G
Makhitha, K.M
Wiese, M
Format: Journal Article
Language: English
Place of publication: University of Johannesburg 01.12.2014
published in: Communicare : Journal for Communication Sciences in Southern Africa Vol. 33; no. 2; pp. 1 - 24
Data of publication: 20141201
ISSN: 0259-0069
Online Access: available in Bonn?
Database: Database information not found
Database information Databases - DBIS