The New Paradigm of the Omnichannel Retailing: Key Drivers, New Challenges and Potential Outcomes Resulting from the Adoption of an Omnichannel Approach

The rise of the Internet, mobile technologies and digital disruption have changed the retail business as well as the implementation of the levers of retail mix and the behavior of shoppers. Online channel has become an appealing channel where retailers can sell their products and services. The proli...

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Bibliographic details
Volume: 13
Main Author: Simone, Aiolfi
Sabbadin, Edoardo
Format: Journal Article
Language: English
Place of publication: 18.12.2017
published in: International journal of business and management Vol. 13; no. 1; p. 85
Data of publication: 2017-12-18
ISSN: 1833-3850
1833-8119
EISSN: 1833-8119
Discipline: Business
Online Access: Fulltext
Database: CrossRef
Database information Databases - DBIS