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Revisiting customer loyalty through relationship marketing and service quality

Purpose Marketing investigations on the concomitant variables of both service quality and relationship marketing are very scarce. Hence, the purpose of this study is to examine the customers’ perception of the Takaful (Islamic insurance) in relation to service quality and relationship marketing. Mor...

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Bibliographic details
Volume: 11
Main Author: Abdur Rehman, Mohsin
Osman, Ismah
Aziz, Khurram
Koh, Hannah
Awais, Muhammad
Format: Journal Article
Language: English
Place of publication: 05.12.2019
published in: Journal of Islamic marketing Vol. 11; no. 5; pp. 1175 - 1200
Data of publication: 2019-12-05
ISSN: 1759-0833
Discipline: Economics
Online Access: available in Bonn?
Database: CrossRef
Database information Databases - DBIS