The temptation of exaggeration: Exploring the line between preparedness and misrepresentation in entrepreneurial pitches

The prevalence of exaggeration in entrepreneurial pitches is one of the more striking behaviors that entrepreneurs display in their interactions with prospective investors. By viewing such behavior through the lens of interpersonal persuasion and deception theory, we believe that exaggeration’s impa...

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Bibliographic details
Volume: 14
Main Author: Cottle, Griffin W
Anderson, Brian S
Format: Journal Article
Language: English
Zielgruppe: Academic
Place of publication: Elsevier Inc 01.11.2020
Elsevier B.V
published in: Journal of Business Venturing Insights Vol. 14; p. e00190
ORCID: 0000-0003-4989-479X
Data of publication: November 2020
ISSN: 2352-6734
Subjects:
Online Access: available in Bonn?
Database: CrossRef
Academic OneFile (A&I only)
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