Event Study Methodology in Marketing

An event study measures the impact of specific events (exogenous and endogenous) on stock prices. Often used in finance, this methodology is also of interest in marketing. Indeed, it seems that marketing decisions impact significantly on financial markets. In addition, marketing factors that tend to...

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Bibliographic details
Volume: 22
Main Author: Delattre, Eric
Format: Journal Article
Language: English
Place of publication: London, England SAGE Publications 01.06.2007
published in: Recherche et applications en marketing (English edition) Vol. 22; no. 2; pp. 57 - 75
Data of publication: 20070600
ISSN: 2051-5707
EISSN: 2051-5707
Discipline: Business
Online Access: Fulltext
Database: CrossRef
Database information Databases - DBIS