Buy What Is Advertised on Television? Evidence from Bans on Child-Directed Food Advertising

The authors examine whether the Children's Food and Beverage Advertising Initiative (CFBAI), the food industry's self-regulatory program that restricts child-directed advertising, has been effective in reducing children's advertising exposure and in changing household purchasing behav...

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Bibliographic details
Volume:	32
Main Author:	Huang, Rui Yang, Muzhe
Format:	Journal Article
Language:	English
Place of publication:	THOUSAND OAKS SAGE PUBLICATIONS INC 01.09.2013
published in:	Journal of public policy & marketing Vol. 32; no. 2; pp. 207 - 222
Data of publication:	2013-09-01
ISSN:	0743-9156 0748-6766 1547-7207
EISSN:	1547-7207
Discipline:	Business
Subjects:	Business & Economics Social Sciences Business Children's Food and Beverage Advertising Initiative OBESITY advertising exposure self-regulation advertising restriction food purchasing TRENDS CONSUMPTION EXPOSURE
Online Access:	Fulltext
Database:	Social Sciences Citation Index Web of Knowledge Web of Science - Social Sciences Citation Index - 2013 Web of Science CrossRef Database information Databases - DBIS