A case study on shopping malls attributes for young consumers

Purpose This study aims to determine the mall criteria that are the most crucial for the youth market by determining the winning brand in comparison to other offerings to understand what is required to gain a competitive advantage and to differentiate a mall from its rivals. Design/methodology/appro...

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Bibliographic details
Volume: 17
Main Author: Can, Gülin Feryal
Kurtulmusoglu, Feride Bahar
Atalay, Kumru Didem
Format: Journal Article
Language: English
Place of publication: Bradford Emerald Group Publishing Limited 15.08.2016
published in: Young consumers Vol. 17; no. 3; pp. 274 - 292
Data of publication: 20160815
ISSN: 1747-3616
EISSN: 1758-7212
Discipline: Business
Online Access: Fulltext
Database: CrossRef
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