Understanding the interplay between brand and innovation orientation: Evidence from emerging multinationals

Drawing on brand and innovation management literature, this article presents the development and testing of a theory about the way strong brands shape innovation orientationunder conditions of institutional uncertainty. Using a unique database of sixty-two large Latin American multinationals (multil...

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Bibliographic details
Volume: 119
Main Author: Andonova, Veneta
Losada-Otálora, Mauricio
Format: Journal Article
Language: English
Zielgruppe: Trade
Academic
Place of publication: NEW YORK Elsevier Inc 01.10.2020
ELSEVIER SCIENCE INC
Elsevier B.V
published in: Journal of business research Vol. 119; pp. 540 - 552
Data of publication: October 2020
ISSN: 0148-2963
1873-7978
EISSN: 1873-7978
Discipline: Economics
Business
Subjects:
Online Access: available in Bonn?
Database: Social Sciences Citation Index
Web of Science - Social Sciences Citation Index – 2020
Web of Knowledge
Web of Science
CrossRef
Gale General OneFile (A&I only)
Academic OneFile (A&I only)
Database information Databases - DBIS