APA Citation

Mitchell, V. W., & Balabanis, G. (2021). The role of brand strength, type, image and product-category fit in retail brand collaborations. Journal of retailing and consumer services, 60, pp. 102445-102454. doi:10.1016/j.jretconser.2021.102445

Chicago Citation

Mitchell, Vincent Wayne, and George Balabanis. "The Role of Brand Strength, Type, Image and Product-category Fit in Retail Brand Collaborations." Journal of Retailing and Consumer Services 60 (2021): 102445-102454.

MLA Citation

Mitchell, Vincent Wayne, and George Balabanis. "The Role of Brand Strength, Type, Image and Product-category Fit in Retail Brand Collaborations." Journal of Retailing and Consumer Services 60 (2021): 102445-102454.

Warning: These citations may not always be 100% accurate.