Uncommoditizing strategies by emerging market firms

Purpose This paper aims to analyze how emerging market firms upgrade their capabilities by focusing on “uncommoditizing strategies” that enable them to achieve levels of international competitiveness beyond the comparative advantages of their home countries and serve markets with premium pricing, qu...

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Bibliographic details
Volume: 27
Main Author: Cuervo-Cazurra, Alvaro
Carneiro, Jorge
Finchelstein, Diego
Duran, Patricio
Gonzalez-Perez, Maria Alejandra
Montoya, Miguel A
Borda Reyes, Armando
Fleury, Maria Tereza Leme
Newburry, William
Format: Journal Article
Language: English
Place of publication: BINGLEY Emerald Publishing Limited 00000000
EMERALD GROUP PUBLISHING LTD
Emerald Group Publishing Limited
published in: Multinational business review Vol. 27; no. 2; pp. 141 - 177
Data of publication: 00000000
ISSN: 1525-383X
2054-1686
EISSN: 2054-1686
Discipline: Business
Agriculture
Subjects:
OEM
Online Access: available in Bonn?
Database: Web of Knowledge
Web of Science - Social Sciences Citation Index – 2019
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