Understanding the metrosexual and spornosexual as a segment for retailers

Purpose With retailers selling products to and even opening stores for metrosexuals, they are now well recognised in many western countries; however, market sizing, measurement and understanding their psychology remain understudied. The purpose of this paper is to conceptualise and operationalise th...

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Bibliographic details
Volume: 45
Main Author: Mitchell, Vincent Wayne
Lodhia, Amar
Format: Journal Article
Language: English
Zielgruppe: Trade
Place of publication: BINGLEY Emerald Publishing Limited 10.04.2017
Emerald Group Publishing, Ltd
Emerald Group Publishing Limited
published in: International journal of retail & distribution management Vol. 45; no. 4; pp. 349 - 365
Data of publication: 20170410
ISSN: 0959-0552
EISSN: 1758-6690
Discipline: Business
Online Access: available in Bonn?
Database: Web of Knowledge
Social Sciences Citation Index
Web of Science
Web of Science - Social Sciences Citation Index - 2017
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