Understanding the metrosexual and spornosexual as a segment for retailers

Purpose With retailers selling products to and even opening stores for metrosexuals, they are now well recognised in many western countries; however, market sizing, measurement and understanding their psychology remain understudied. The purpose of this paper is to conceptualise and operationalise th...

Full description

Saved in:
Bibliographic details
Volume: 45
Main Author: Mitchell, Vincent Wayne
Lodhia, Amar
Format: Journal Article
Language: English
Zielgruppe: Trade
Place of publication: BINGLEY Emerald Publishing Limited 10.04.2017
EMERALD GROUP PUBLISHING LTD
Emerald Group Publishing, Ltd
Emerald Group Publishing Limited
published in: International journal of retail & distribution management Vol. 45; no. 4; pp. 349 - 365
Data of publication: 20170410
ISSN: 0959-0552
1758-6690
EISSN: 1758-6690
Discipline: Business
Subjects:
Men
UK
Online Access: available in Bonn?
Database: Web of Knowledge
Social Sciences Citation Index
Web of Science
Web of Science - Social Sciences Citation Index - 2017
CrossRef
Gale General OneFile (A&I only)
Academic OneFile (A&I only)
Global News & ABI/Inform Professional
Trade PRO
ABI/INFORM Collection
ABI/INFORM Global (PDF only)
Entrepreneurship Database
ProQuest Central (purchase pre-March 2016)
ProQuest Pharma Collection
ProQuest Central
Business Premium Collection
ProQuest Central Korea
ABI/INFORM Global (Corporate)
ProQuest Business Collection
ABI/INFORM Professional Advanced
ABI/INFORM Professional Standard
ABI/INFORM Global
ProQuest One Business
ProQuest One Academic Eastern Edition
ProQuest One Academic
ProQuest One Academic UKI Edition
ProQuest Central China
ABI/INFORM Collection China
ProQuest Central Basic
Database information Databases - DBIS