The Role of Imagination and Brand Personification in Brand Relationships

ABSTRACT Brand relationships have traditionally been theorized as simulating interpersonal relationships, which are reflected in self‐identity or self‐expansion theory. However, such a perspective often ignores or overlooks conceptual differences between true interpersonal relationships and parasoci...

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Bibliographic details
Volume: 31
Main Author: Huang, Hazel H
Mitchell, Vincent-Wayne
Format: Journal Article
Language: English
Zielgruppe: Academic
Place of publication: HOBOKEN Blackwell Publishing Ltd 01.01.2014
Wiley Subscription Services, Inc
Wiley Periodicals Inc
published in: Psychology & marketing Vol. 31; no. 1; pp. 38 - 47
Data of publication: 2014-01
ISSN: 0742-6046
EISSN: 1520-6793
Discipline: Psychology
Online Access: available in Bonn?
Database: Istex
Web of Knowledge
Social Sciences Citation Index
Web of Science
Web of Science - Social Sciences Citation Index - 2014
Academic OneFile (A&I only)
ProQuest One Business
ProQuest One Business (Alumni)
Database information Databases - DBIS