Reviews of Market Drivers of New Product Performance: Effects and Relationships

This study adopts a meta-analytic approach to review the performance effects of the market predictors of new product performance and their structural relationships. Based on empirical findings from the relevant studies published before 2011, this study has a number of interesting findings. First, ma...

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Bibliographic details
Volume: 55
Main Author: Tsai, Kuen-Hung
Huang, Chi-Tsun
Tsai, Mu-Lin
Format: Journal Article
Language: English
Zielgruppe: Trade
Academic
Place of publication: London, England SAGE Publications 01.09.2013
SAGE PUBLICATIONS LTD
World Advertising Research Center Ltd
Sage Publications, Inc
Market Research Society
published in: International journal of market research Vol. 55; no. 5; pp. 719 - 738
Data of publication: 20130900
ISSN: 1470-7853
2515-2173
EISSN: 2515-2173
Discipline: Business
Subjects:
Online Access: available in Bonn?
Database: Web of Knowledge
Social Sciences Citation Index
Web of Science
Web of Science - Social Sciences Citation Index - 2013
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Academic OneFile (A&I only)
ProQuest One Business
ProQuest One Business (Alumni)
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