UK Generation Y male fashion consciousness

Purpose - As social theorists propose that there has been an intensification of social and commercial pressures on men to become fashion consumers, this paper sets out to examine the proposition by investigating fashion consciousness of Generation Y male consumers.Design methodology approach - Data...

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Bibliographic details
Volume: 10
Main Author: Bakewell, Cathy
Mitchell, Vincent-Wayne
Rothwell, Morgan
Format: Journal Article
Language: English
Place of publication: Bradford Emerald Group Publishing Limited 01.04.2006
published in: Journal of fashion marketing and management Vol. 10; no. 2; pp. 169 - 180
Data of publication: 20060401
ISSN: 1361-2026
EISSN: 1758-7433
Discipline: Economics
Online Access: Fulltext
Database: Istex
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