Mere Gifting: Liking a Gift More Because It Is Shared

We investigated a type of mere similarity that describes owning the same item as someone else. Moreover, we examined this mere similarity in a gift-giving context, whereby givers gift something that they also buy for themselves (a behavior we call “companionizing”). Using a Heiderian account of bala...

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Bibliographic details
Volume: 43
Main Author: Polman, Evan
Maglio, Sam J
Format: Journal Article
Language: English
Zielgruppe: Academic
Place of publication: Los Angeles, CA SAGE Publications 01.11.2017
SAGE PUBLICATIONS INC
Sage Publications, Inc
published in: Personality & social psychology bulletin Vol. 43; no. 11; pp. 1582 - 1594
Data of publication: 20171100
ISSN: 0146-1672
1552-7433
EISSN: 1552-7433
Discipline: Psychology
Sociology & Social History
Subjects:
BAD
Online Access: Fulltext
Database: Web of Knowledge
Social Sciences Citation Index
Web of Science
Web of Science - Social Sciences Citation Index - 2017
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