Generation Y female consumer decision-making styles

Since environmental factors have influenced Generation Y shoppers (those born after 1977) to make them different from older groups, this study examines the decision making of Adult Female Generation Y consumers using Sproles and Kendall's (1986) Consumer Styles Inventory (CSI). The study uses t...

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Bibliographic details
Volume: 31
Main Author: Bakewell, Cathy
Mitchell, Vincent-Wayne
Format: Journal Article
Language: English
Zielgruppe: Trade
Place of publication: Bradford MCB UP Ltd 01.02.2003
Emerald Group Publishing, Ltd
Emerald Group Publishing Limited
published in: International journal of retail & distribution management Vol. 31; no. 2; pp. 95 - 106
Data of publication: 20030201
ISSN: 0959-0552
EISSN: 1758-6690
Discipline: Business
Online Access: Fulltext
Database: CrossRef
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