Consumer Awareness, Understanding and Usage of Unit Pricing

The debate continues over whether prescribed quantities or unit pricing offers the best method to enable consumers to make value-for-money comparisons. In theory, the `informed' consumer should benefit from being given unit-price information to identify optimum purchases; in practice, however,...

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Bibliographic details
Volume: 14
Main Author: Mitchell, Vincent-Wayne
Lennard, David
McGoldrick, Peter
Format: Journal Article
Language: English
Zielgruppe: Trade
Academic
Place of publication: Oxford, UK and Boston, USA Blackwell Publishing 01.06.2003
Blackwell Publishing Ltd
BLACKWELL PUBL LTD
Wiley Subscription Services, Inc
published in: British journal of management Vol. 14; no. 2; pp. 173 - 187
Data of publication: June 2003
ISSN: 1045-3172
1467-8551
EISSN: 1467-8551
Discipline: Business
Subjects:
Online Access: Fulltext
Database: Istex
Web of Knowledge
Social Sciences Citation Index
Web of Science
Web of Science - Social Sciences Citation Index - 2003
CrossRef
Academic OneFile (A&I only)
Database information Databases - DBIS