The importance of consumers' perceived risk in retail strategy

Purpose - Gaining and sustaining a strategic competitive advantage in retailing requires knowledge of the attributes consumers value and use to discriminate between stores and why those attributes are important. Although many store image studies define discriminant attributes, few have attempted to...

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Bibliographic details
Volume: 39
Main Author: Mitchell, Vincent-Wayne
Harris, Greg
Format: Journal Article
Language: English
Zielgruppe: Trade
Place of publication: BINGLEY Emerald Group Publishing Limited 01.07.2005
Emerald Group Publishing, Ltd
published in: European journal of marketing Vol. 39; no. 7/8; pp. 821 - 837
Data of publication: 20050701
ISSN: 0309-0566
EISSN: 1758-7123
Discipline: Business
Online Access: Fulltext
Database: Istex
Web of Knowledge
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Web of Science
Web of Science - Social Sciences Citation Index - 2005
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