Male versus female consumer decision making styles

Men are an important target group for retailers and are likely to have different decision-making styles to women. Using a sample of 480 young males and females, this study identifies nine decision-making traits were common to both genders and three new male traits; namely; store-loyalty and low-pric...

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Bibliographic details
Volume: 59
Main Author: Bakewell, Cathy
Mitchell, Vincent-Wayne
Format: Journal Article
Language: English
Zielgruppe: Trade
Academic
Place of publication: NEW YORK Elsevier Inc 2006
ELSEVIER SCIENCE INC
Elsevier
Elsevier B.V
published in: Journal of business research Vol. 59; no. 12; pp. 1297 - 1300
Data of publication: 2006
ISSN: 0148-2963
1873-7978
EISSN: 1873-7978
Discipline: Economics
Business
Series: Journal of Business Research
Subjects:
U.K
Men
U.K
Men
UK
men
Online Access: available in Bonn?
Database: Web of Knowledge
Social Sciences Citation Index
Web of Science
Web of Science - Social Sciences Citation Index - 2006
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RePEc
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Academic OneFile (A&I only)
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