A Factorial Analysis Of The Barriers To Market Orientation Adoption Among Small And Medium Enterprises (SMEs) In A Developing Country
The purpose of the study was to examine the barriers of market orientation by SMEs in South Africa. Data were collected using the personal face-to-face interviews with the use of a structured questionnaire. A total of 350 SMES were selected randomly and visited within the various municipal areas in...
|Place of publication:||
|published in:||The international business & economics research journal Vol. 12; no. 11; p. 1331|
|Data of publication:||2013-10-29|
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