A Factorial Analysis Of The Barriers To Market Orientation Adoption Among Small And Medium Enterprises (SMEs) In A Developing Country

The purpose of the study was to examine the barriers of market orientation by SMEs in South Africa. Data were collected using the personal face-to-face interviews with the use of a structured questionnaire. A total of 350 SMES were selected randomly and visited within the various municipal areas in...

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Bibliographic details
Volume: 12
Main Author: Dubihlela, Job
Dhurup, M
Format: Journal Article
Language: English
Place of publication: 29.10.2013
published in: The international business & economics research journal Vol. 12; no. 11; p. 1331
Data of publication: 2013-10-29
ISSN: 1535-0754
EISSN: 2157-9393
Discipline: Business
Online Access: Fulltext
Database: CrossRef
Database information Databases - DBIS