Exploring the subjective nature of crowdfunding decisions

Project funding performance which determines the rise and fall of the crowdfunding platform, is largely governed by the subjective behavior of investors. Leveraging the perspective of attribute substitution theory, we focus on two factors that affect the subjective funding behaviors of investors: em...

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Bibliographic details
Volume: 15
Main Author: Ren, Jie
Raghupathi, Viju
Raghupathi, Wullianallur
Format: Journal Article
Language: English
Place of publication: Elsevier Inc 01.06.2021
published in: Journal of Business Venturing Insights Vol. 15; p. e00233
ORCID: 0000-0002-5082-3166
Data of publication: June 2021
ISSN: 2352-6734
Subjects:
Online Access: available in Bonn?
Database: CrossRef
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