Exploring the subjective nature of crowdfunding decisions
Project funding performance which determines the rise and fall of the crowdfunding platform, is largely governed by the subjective behavior of investors. Leveraging the perspective of attribute substitution theory, we focus on two factors that affect the subjective funding behaviors of investors: em...
|Place of publication:||
Elsevier Inc 01.06.2021
|published in:||Journal of Business Venturing Insights Vol. 15; p. e00233|
|Data of publication:||June 2021|
|Online Access:||available in Bonn?|
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