Do (women’s) words matter? The influence of gendered language in entrepreneurial pitching
Women entrepreneurs consistently raise far less investor funding than men. In this study, we consider how women’s use of gender-similar language may influence investor decisions on venture pitches. Contrary to theories of communicative style and gender, we find women do not apply linguistic styles t...
|Place of publication:||
Elsevier Inc 01.06.2021
|published in:||Journal of Business Venturing Insights Vol. 15; p. e00224|
|Data of publication:||June 2021|
|Online Access:||available in Bonn?|
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