Do (women’s) words matter? The influence of gendered language in entrepreneurial pitching

Women entrepreneurs consistently raise far less investor funding than men. In this study, we consider how women’s use of gender-similar language may influence investor decisions on venture pitches. Contrary to theories of communicative style and gender, we find women do not apply linguistic styles t...

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Bibliographic details
Volume: 15
Main Author: Balachandra, Lakshmi
Fischer, Katrin
Brush, Candida
Format: Journal Article
Language: English
Place of publication: Elsevier Inc 01.06.2021
published in: Journal of Business Venturing Insights Vol. 15; p. e00224
Data of publication: June 2021
ISSN: 2352-6734
Subjects:
Online Access: available in Bonn?
Database: CrossRef
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