THE ROLE OF PERCEPTION IN SHAPING ADVERTISING CONTENTS: AN INVESTIGATION ON PRINTED ADVERTISEMENTS

Today, it is important that brands add many different elements to the brand communication process in order to convince consumers. Perception is a psychological factor that drives consumer behavior. In addition, it includes how individuals understand and interpret many stimuli they encounter in the e...

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Bibliographic details
Volume: 11
Main Author: Sinem YEYGEL ÇAKIR
Selçuk BAZARCI
Format: Journal Article
Language: English
Place of publication: İstanbul Aydin University 01.04.2019
published in: İstanbul Aydın Üniversitesi Dergisi Vol. 11; no. 2; pp. 217 - 244
Data of publication: 2019-04-01
ISSN: 1309-1352
2149-0074
EISSN: 2149-0074
Subjects:
Online Access: Fulltext
Database: DOAJ Directory of Open Access Journals
Database information Databases - DBIS