AN ANALYSIS OF THE RELATIONSHIP BETWEEN CUSTOMER EXPERIENCE AND SATISFACTION AND LOYALTY: TURKISH AIRLINES CASE

In today’s changing marketing conditions, all products are becoming similar and copied. Companies need to gain new customers and retain them in order to survive. It has become a necessity for companies to develop strategies that will differentiate from others in the eyes of customers in order to be...

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Bibliographic details
Volume: 11
Main Author: Hande BİLSEL
ALTINAY ÖZDOĞAN
Format: Journal Article
Language: English
Place of publication: İstanbul Aydin University 01.04.2019
published in: İstanbul Aydın Üniversitesi Dergisi Vol. 11; no. 2; pp. 245 - 268
Data of publication: 2019-04-01
ISSN: 1309-1352
2149-0074
EISSN: 2149-0074
Subjects:
Online Access: Fulltext
Database: DOAJ Directory of Open Access Journals
Database information Databases - DBIS