A COMPARATIVE ANALYSIS OF MARKOR AND MKTOR SCALES OF MARKET ORIENTATION ON UNIVERSITY PERFORMANCE AMONG UNIVERSITIES OF TECHNOLOGY IN SOUTH AFRICA

In recent years organisational performance has become one of the most important aspects, both in profit and non-profit sectors. Higher Education institutions (HEIs) are not an exception to this notion although they are faced with a myriad of market-oriented challenges that militate against their per...

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Bibliographic details
Volume: 11
Main Author: Bakae Aubrey Mokoena
Format: Journal Article
Language: English
Place of publication: Social Sciences Research Society 01.01.2019
published in: International journal of business and management studies Vol. 11; no. 1
Data of publication: 2019-01-01
ISSN: 1309-8047
1309-8047
EISSN: 1309-8047
Discipline: Business
Online Access: Fulltext
Database: DOAJ Directory of Open Access Journals
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