Toward a conceptual framework explaining the strategic factors responsible for mobile product innovation success in an emerging African market

This study investigates and then develops a conceptual framework explaining the strategic factors responsible for mobile product innovations success in an emerging market. Our methodology is based on a qualitative case study research design approach using grounded theory concerning Safaricom's...

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Bibliographic details
Volume: 63
Main Author: Ngugi, Benjamin K
Elliot, Esi Abbam
Blankson, Charles
Format: Journal Article
Language: English
Zielgruppe: Academic
Place of publication: Hoboken Wiley Subscription Services, Inc., A Wiley Company 01.05.2021
Wiley Subscription Services, Inc
published in: Thunderbird international business review Vol. 63; no. 3; pp. 303 - 317
ORCID: 0000-0002-5948-683X
0000-0002-2694-0610
Data of publication: May/June 2021
ISSN: 1096-4762
1520-6874
EISSN: 1520-6874
Discipline: International Relations
Business
Subjects:
Online Access: available in Bonn?
Database: Academic OneFile (A&I only)
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