Airlines use of social media to communicate sustainability

Stakeholders in the airline industry are operating in a digital world. Social media has drastically changed the marketing landscape allowing for two-way communication between businesses and stakeholders. American Airlines, Delta Airlines, Southwest Airlines, and United Airlines together hold about 8...

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Bibliographic details
Volume: 6
Main Author: Button, Dixie
Format: Journal Article
Language: English
Place of publication: Inderscience Publishers (IEL) 20200000
published in: International Journal of Sustainable Aviation Vol. 6; no. 2; pp. 123 - 133
Data of publication: 20200000
ISSN: 2050-0467
2050-0475
EISSN: 2050-0475
Subjects:
Online Access: available in Bonn?
Database: Inderscience Journals
Database information Databases - DBIS