Bring a friend! Privately or Publicly?

We study the optimal referral strategy of a seller and its relationship with the type of communication channels among consumers. The seller faces a partially uninformed population of consumers, interconnected through a directed social network. In the network, the seller offers rewards to informed co...

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Bibliographic details
Main Author: Carroni, Elias
Pin, Paolo
Righi, Simone
Format: Journal Article
Language: English
Place of publication: 04.07.2018
Data of publication: 2018-07-04
Online Access: Fulltext
Database: arXiv Economics
arXiv.org
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