Genie: An Open Box Counterfactual Policy Estimator for Optimizing Sponsored Search Marketplace

In this paper, we propose an offline counterfactual policy estimation framework called Genie to optimize Sponsored Search Marketplace. Genie employs an open box simulation engine with click calibration model to compute the KPI impact of any modification to the system. From the experimental results o...

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Bibliographic details
Main Author: Bayir, Murat Ali
Xu, Mingsen
Zhu, Yaojia
Shi, Yifan
Format: Journal Article
Language: English
Place of publication: 22.08.2018
Data of publication: 2018-08-22
Online Access: Fulltext
Database: arXiv Computer Science
arXiv Statistics
arXiv.org
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