Causal Inference in the Presence of Interference in Sponsored Search Advertising

In classical causal inference, inferring cause-effect relations from data relies on the assumption that units are independent and identically distributed. This assumption is violated in settings where units are related through a network of dependencies. An example of such a setting is ad placement i...

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Bibliographic details
Main Author: Nabi, Razieh
Pfeiffer, Joel
Bayir, Murat Ali
Charles, Denis
Kıcıman, Emre
Format: Journal Article
Language: English
Place of publication: 14.10.2020
Data of publication: 2020-10-14
Online Access: Fulltext
Database: arXiv Computer Science
arXiv.org
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