THE EFFECT OF MOBILE PROMOTIONS AND APPLICATION QUALITY ON CONSUMERS’ MOBILE BUYING IMPULSIVENESS: A CASE OF COMPARISON BETWEEN ZUBIZU AND HOPI

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Bibliographic details
Main Author: YILDIRIM, Yusuf Ozan
BAYRAKTAR, Azra
Format: Journal Article
Language: English
Place of publication: 01.02.2021
published in: Öneri Dergisi
Data of publication: 2021-02-01
ISSN: 1300-0845
Online Access: available in Bonn?
Database: CrossRef
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